Qualitative Market Research: An International Journal

Cynthia Reid wrote:
From: "Cynthia Reid" <nj@ccat.sas.upenn.edu>
Subject: Qualitative Market Research: An International Journal
Date: Fri, 22 Dec 2000 17:55:41 -0500

Qualitative Market Research: An International Journal

http://www.mcb.co.uk/qmr.htm
(Link inactive 22 December 2005)

http://www.emeraldinsight.com/info/journals/qmr/qmr.jsp
(Link active 22 December 2005)

Qualitative Market Research: An International Journal furthers the frontiers
of knowledge and understanding of qualitative market research and its
applications, exploring many contemporary issues and new developments in
marketing. It breaks new ground by raising awareness of the dichotomy of
principles and practices in research, in an analytical and practical way.
Providing national, international and cross-cultural perspectives of
principles and practices, this innovative journal sets out to advance your
knowledge and understanding of qualitative market research. Every article
published in Qualitative Market Research: An International Journal has been
subject to a double blind review process to ensure its relevance and
quality.

Coverage:
-Research design processes
-Analysis of buyer behaviour
-Customer and supplier relationships
-Focus groups and in-depth interviews
-Projective and enabling techniques
-Sampling techniques
-International market research

Subscribers have access to full-text articles.

Internet Editor: Mr Rehan ul-Haq
Email:  r.ul-haq@bham.ac.uk