Quantitative Marketing and Economics

Quantitative Marketing and Economics

http://www.springerlink.com/link.asp?id=111240

Publisher: Springer Netherlands

Quantitative Marketing and Economics publishes research in the intersection
of Marketing, Economics and Statistics. Our focus is on important applied
problems of relevance to marketing using a quantitative approach.

We define marketing broadly as the study of the interface between firms,
competitors and consumers. This includes but is not limited to consumer
preferences, consumer demand and decision-making, strategic interaction of
firms, pricing, promotion, targeting, product design/positioning, and
channel issues. We embrace a wide variety of research methods including
applied economic theory, econometrics and statistical methods.

Empirical research using primary, secondary or experimental data is also
encouraged. 

ISSN 1570-7156

Manuscripts should be submitted to:

http://QMEC.edmgr.com

Jesikah Allison
QMEC- Editorial Office
Springer
101 Philip Drive
Assinippi Park
Norwell, MA 02061, USA

Telephone: (781) 681-0605
Fax: (781) 878-0449
Email:  Jesikah.Allison@springer-sbm.com

Content available by subscription. Abstracts available online. Articles
available in PDF format. Selected articles available free online.
 
Current Issue: Volume 3 Number 4 / December 2005

Date: 24 March 2006