X-Change

• Sender: owner-newjour@ccat.sas.upenn.edu

Subject: X-Change
Date: Thu, 23 Apr 1998 14:50:02 -0400 (EDT)

X-Change

http://www.x-changemag.com/

X-Change is a partial electronic version of the print magazine of the same
title.

X-CHANGE is the branding vehicle for companies attacking telcos. It is a
unique publication and an extraordinary medium for industry manufacturers
and suppliers who are targeting emerging and new carriers in the local
loop.

This developing wave of buyers--some of whom have yet to print their
business cards--will turn to X-CHANGE every month because it is the only
publication offering detailed business, financial, economic and marketing
analysis as well as speculative models for service providers competing in
the local loop.

Although the publication aggregates new and emerging carriers (CLECs),
incumbent service providers (ILECs, LECs, RBOCs, telcos)  must contend
with them and, like their counterparts, consider X-CHANGE a precious
resource. 

No Formula Journalism

Competitors in the local loop are crying for strategic information. Before
X-CHANGE, telecom trade books offered words, not research. They presented
the same old questions and interviews rather than exploration, speculation
and historical analysis.  X-CHANGE promises to deliver information
competitors can use, like the monthly competition matrix of activity in
all 50 states--something service providers had to spend thousands of
dollars on until we decided to give it to them for free.

Readers need help. Real help. Not formula journalism. Through Virgo
Publishing's telemarketing arm and relationships with commercial
businesses in other industries (via other Virgo publications) X-CHANGE
will deliver cutting-edge information the likes of which the
telecommunications industry has never seen.

It's In The Marketing

Telecommunications services in the local loop are driven by technology.
But it's the marketing that will determine the kings and the pawns.
Marketing in this exciting sector of commerce is an emerging discipline
and where the local loop will turn.  X-CHANGE is the first publication in
the telecommunications trade business that is marketing oriented and
promises to capture the intensity and involvement of the companies and
players driving this business.

Contact:

Paula Bernier
Editor-in-Chief
pbernier@vpico.com