The elections are over. Now to look for trends. One of those tools you have at Georgetown University is Vivvix. This database (formerly Advertising Insights and Ad$pender) provides advertising expenditure data for political campaigns, over 100,000 brands, and product categories. The 18 media formats covered include cable, internet, TV (network, spot, and syndicated), broadcast radio (network and national spot radio), outdoor advertising, major national newspapers, and hundreds of business-to-business and consumer magazines. Data can be retrieved by brand, product class/category, company name, etc. Data are available monthly, quarterly, and annually for 102 major population centers. We will be looking at Political campaigns as our examples. This database works best on laptops. Registration is required. In Person ONLY. If you cannot come in person, please make other arrangements with me.
Jennifer C. Boettcher, Business Librarian