GUTS: A 50th Anniversary Exhibition

  • From the Georgetown University Archives
Online Exhibitions

Fall 1974 marks the 50th anniversary of the GUTS shuttle bus service. This exhibition celebrates that anniversary and highlights the early years of the service. 

 

In 1974, GUTS stood for Georgetown University Transportation Society. Its shuttle service superseded a shuttle initiated by The Corp the previous year which had run at a deficit. This Corp shuttle had targeted students living in Arlington, VA, and in the Alban Towers apartments, located at 3700 Massachusetts Avenue, NW, which the University owned.

 

The new GUTS service was an initiative of the Office of Planning and Physical Plant. It aimed to reduce traffic issues and parking stress on campus. Directed by Traffic Administrator Lawrence Lorch, it was introduced after work by a University Committee on Transportation Systems and in cooperation with the Student Government. 

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“Corporation to Present Shuttle Bus Proposal.” Georgetown Voice, April 17, 1973

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“Corp Bus Cheered” by Darryl Feldman. Georgetown Voice, November 13, 1973

The reason for The Corp bus service’s operational deficit is revealed in this article. With no vehicles of their own, The Corp had to rent buses, first from Metrobus at a rate of S202.50 per day and then from Omnibus which charged a cheaper rate of $135 per day.

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“GUTS replaces Corp’s Shuttle” by Myron Bretholtz. Georgetown Voice, September 3, 1974

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Announcement of G.U.T.S. Shuttle Bus Service, August 1974

This explains the thinking behind adopting the name Georgetown University Transportation Society. The word society, as opposed to company or system, was intended to evoke a feeling of community and connote a cooperative University organization. Another reason for the use of society was to avoid the appearance of competing with Metrobus.

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Letter from Dr. Siegfried Garbuny detailing his idea in the 1960s for a Georgetown University Transportation Society, June 1, 1986

The name GUTS was first used in 1974. However, it and and the idea for a shuttle service were proposed earlier by Dr. Siegfried Garbuny who taught economics at the University in the 1960s.

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GUTS shuttle buses pictured in 1974, 1979 and 1984

Four Mercedes-Benz 0309D buses were purchased in 1974 at a cost of $25,000 each. They were bought using a loan from the University, with the loan to be repaid through ticket sales.

 

Mercedes-Benz buses were selected because they offered durability and came with a 100,000 mile engine guarantee. Each bus seated 19, with room for 10 additional passengers to stand. The buses were air-conditioned and ran on diesel fuel. They had a 20’ turning radius and were constructed from heavy gauge steel. And, as their bodies were welded into one piece, they offered rattle resistance. 

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GUTS schedule and routes, August 1974

Three routes offered initially. In addition to the Arlington and Alban Towers routes offered by the Corp shuttle, GUTS shuttles ran to the Law Center. Unlike the previous Corp shuttle, GUTS ran 7 days a week, although the weekend service was more limited than the weekday one.

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Blessing of the GUTS buses before the start of service, September 4, 1974

Fr. Madden, Director of Campus Ministries, is seen in the center of the first image. Left of him is William Miller, Vice President for Planning and Physical Plant, and at the far left is David Ralston, SFS'76, L'79, Vice-President of Student Government. He partially obscures Dean Price, University Architect, who was primarily responsible for the creation of the GUTS Bus system. To the right of Father Madden, wearing a light colored suit and tie and carrying a stack of files, is Daniel J. Altobello, Secretary of the University. In the far right foreground is Jack Leslie, F'76, President of the Student Body. The man seen just above Mr. Leslie, wearing an unbuttoned jacket and a short tie, is Traffic Administrator Lawrence Lorch who directed GUTS.

 

Photo captioning provided by Michael Karam, F'72, L'76.

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Driver recruitment posters, 1975 and 1976

In the early years, GUTS drivers were students. They were paid $2.50 per hour and could fit shifts around their class schedules. Applicants had to be at least 18 years old, hold a valid bus drivers license from their home state or D.C., and complete a GUTS driver training course. Unidentified monitors rode the buses at random and rated drivers on their skill and adherence to rules. In 1977, the University reported that the GUTS safety record was twice as good as that of city buses.

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Photographs of a GUTS ticket machine at the main gates

No cash fares were taken. Tickets were available from machines located at the main gates of the University (where the GUTS office was), as well as at the Law Center, St. Mary’s Hall, Alban Towers, and Dahlgren Library. Tickets were originally 25 cents. In September 1975, prices increased to 35 cents to help offset a $10,000 deficit run up in the first year of operation.

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Announcing Charter Service, February 14, 1975

GUTS charter service was available initially only on weekends and holidays during the school year. In February 1976, the service became available on a daily basis.

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Routes and Schedules, 1980

In 1976, three new Arlington routes were added: the Route 50 Express, the Lee Highway Express, and the Columbia Island Marina Fringe Lot Shuttle. These served the Medical Center, as well as Main Campus, with a stop outside the Concentrated Care Center. By 1980, the Columbia Island Marina Fringe Lot Shuttle had been eliminated.

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Georgetown University Transportation Society pictured in the 1978, 1979 and 1980 yearbooks

Acknowledgments

Curated by Lynn Conway, University Archivist.

This exhibition was suggested by Michael Karam, F'72, L'76, and University Archives staff are grateful for his support and advice during its creation.