Vital Vittles Advertisement, 1987

Image
Image of a bright pink advertisement produced by The Corp in 1987 that reads in part "Hungry? Thirsty? All the eats 'n' drinks ya need at Vital Vittles."

Opened in 1974, The Corp’s first food service was conceived of by Bud Colligan ('74) and sold yogurt and coke out of a converted New South storage closet. The store moved a couple times over its history, from New South to Healy basement. Under the direction of dedicated Corp employees Louise Roseman and Debbie Lamb, the small closet venture expanded and improved into a full grocery service. Vital Vittles moved to its current location in the Leavey Center in 1988. The store is The Corp’s longest continually operating service and is fondly known as "The Flagship." In 2003, The Corp opened Hoya Snaxa, selling candy and convenience items, located in the Southwest Quad.